ISO 22301 is the international reference standard for Business Continuity Management, designed to enable organizations to identify their critical functions and prepare for effective response to disruptive events such as cyberattacks, technological failures or external crises. This could define proactive recovery plans that ensure operational resilience and ensure that the company is able to maintain its essential services in an emergency and restore normalcy in the shortest possible time. By adopting this standard, organizations not only minimize economic and reputational damage, but also demonstrate a high degree of commitment to reliability, facilitating compliance with strict regulatory frameworks and enhancing the confidence of customers and strategic partners.